Pricing Model and Translation Costs
Dubly.AI bills on a simple unit: 1 minute = 1 credit. This article explains how the cost is calculated, when you're charged and what's included.
The formula
For each dub you create:
Cost (in credits) = video length in minutes × number of target languages
A few details:
Video length is rounded up to the next full minute. A 10-minute 5-second video counts as 11 minutes.
Each additional target language multiplies the cost. A 10-minute video into 3 languages = 30 credits.
Every language costs the same. There's no premium for rare languages.
Voice cloning and custom voices don't add extra cost — they're included.
Example
You want to translate 10 videos of 15 minutes each into 2 languages. 10 × 15 × 2 = 300 credits for the dubbing.
Lip-sync costs extra
Lip-sync is billed separately, at the same rate:
Lip-sync cost = video length in minutes (per language, per pass)
A 10-minute video that you dub into one language and lip-sync costs: 10 credits (dub) + 10 credits (lip-sync) = 20 credits. You can lip-sync each target language independently — you're only charged when you actually run lip-sync on a given language.
See the cost before you commit
When you open the dub creation modal and pick your target languages, the footer shows a live "Cost: X Minute(s)". It updates as you add or remove languages and warns you if you don't have enough credits. You're only charged when you click to create the dub — browsing the setup is free.
When you're charged
Credits are deducted at the moment the dub is created, before processing starts. Failed dubs are not automatically refunded. If a dub fails for a technical reason, email hello@dubly.ai with the dub in question and we'll review it.
Free credit on signup
New accounts get 1 free credit at signup — enough to test a short video end-to-end before subscribing. Users invited into an existing organization don't get a separate free credit; they use the organization's shared balance.
Choosing a plan
Two plan types:
Monthly plan — full flexibility, cancel any time.
Yearly plan — lower per-minute rate in exchange for a 12-month commitment. Pick the plan whose monthly minutes roughly match your translation volume. If your usage grows, upgrade mid-cycle. Use the calculator on the pricing page to preview different scenarios.